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  • Aimee Wilson

We're only human - but what does that mean exactly?

Miss Wordsmith spends all of her time writing about other people and helping companies with marketing, it's easy to forget about Miss Wilson herself.

I guess it's the same as the mechanic who drives a beaten up old car or the builder who lives in a half-finished house. And to be honest, as much as I love writing about other people, it's tricky sharing yourself with the World. The last time I posted was back in June after a friend died. That post received hundreds of hits. I couldn't work it out. Then I realised that Kate Callaghan had 22,000 followers world-wide so every time they googled her name it led them to me. This is how effective SEO is - every time you share something on the internet that relates to your business or the services it offers (think keywords), the more chance you have of being found.

But I don't always want to be found. Sometimes I just want to drive to the supermarket to pick up some jellytip icecream-flavoured chocolate in my trackies. That would be the absolute worst time to bump into a potential new (or existing) client. Maybe I just have to get over myself?

So I'm driving along in my sign written car wearing socks and scuffs, a mum bun in my hair held together by a peg because Miss 'almost 9 going on 19' keeps stealing my hair ties.

We all have those days don't we? But then you bump into one of your big clients and they're not used to seeing you like this and god help me they think you're having a crisis. But no, I'm just having a day off. We're only human - but what does that mean exactly? That people should see you warts and all. Of course. But since I started in business over two years ago I find myself 'keeping up appearances' - the trackies are meant for just at home and the pegs are made for the clothesline.

Today I interviewed the manager of ILT Stadium Southland Nigel Skelt who'd been in his job for 20 years. I found out from one of the staff members he liked to get on the lux. So I asked Nigel about this and he confirmed that hoovering at work was one of the ways he would unwind when things weren't going so well. I loved it. I included all the detail in my story. It made him human. It made him real. A natural born leader who everybody loves because he isn't afraid of getting his hands dirty. And he even does it in his suit. Perhaps that's where I am conflicted. He might be happy to do the manual work but still looks good doing it. Miss Wordsmith is just going to have to get used to leaving the house the way she is. Perhaps not in trackies and pegs in her hair but at least with the right attitude. PS. The 'hairnet' was before I put on my helmet and hopped into an extremely fast racing car at the Highlands Motorsport Park for my 40th.

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